I don't remember who started the whole "Mid-Coast" thing, but I still like it. Back when I ran a record store and Nelly was hitting it big, we started talking about the Mid Coast. It wasn't rap from the East Coast or West Coast..... St. Louis had its own style. But I just like the image. The river feels like it's mine. I've canoed it, ran along its sandy Illinois side beach, played in the Chain of Rocks, partied on its cobblestone shore, waded illegally into its muddy water on a hot 4th of July, and watched it roll past again and again. The Mid Coast, it ain't so bad.
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